Promoting and developing a community tied to corporate interests and values is the objective of skilful mixture of communication's various levels: the strategic role of digital promotion takes the form of creating new awareness among its members that leads to their engagement and, subsequently, brings them to the action desired.
In such a context, the consistency between the message's representational form and its substance is a primary success factor.
Innovative, integrated and holistic: that's communication 4.0, which uses synergy amongst all the languages, techniques and means by which interactions with infomediaries, influencers and consumer publics, on one side, and conventional copywriting, on the other, become true storytelling and narrative content.
This should be considered in the engagement process and in the fiduciary relationship's construction between the company and its stakeholders, taking advantage of every media relationship declension.
Extending, feeding and managing your contact network using the proper tools of today's most popular social media platforms is an absolute must.
An appropriate editorial schedule for social media contents, custom made on the characteristics of each platform, not only appears as an indispensable ingredient in the recipe of strategic corporate communication, but it's also and above all a formidable lever to being heard, to convince and create a loyal following, animated by a testimonials' audience.
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